Plex, Geolocation and intelligent UI!

In this VUCA world, the battle for user attention plays out round the clock – companies invest enormous efforts in enhancing product-user interactions. User experience combines traditional human-technology interaction design with data to address the perception and usability.

One such people-centric service is provided by Plex; a suite of software and apps with millions of active users around the globe, Plex is known for its flexibility, availability and user experience.

Plex recently announced a new update with numerous features. A particular standout is ‘Plex Places’ – which levels up the users’ photo organizing experiences. With ‘Places’, Plex uses geolocation metadata from photos, translates this to actual location names and lets users curate/ create photo albums. 

Plex partnered up with LocationIQ to translate coordinates attached in photos to actual names of places by a process called ‘Reverse-Geocoding’. This allows Plex Media Server to provide features like timeline-based photo viewing, automatic tagging and tag based photo search – to recapture those lost moments! 

The Places feature is currently supported on iOS, Apple TV, Android, and Android TV devices, as well as in the Plex Web app. 

To know more about Plex Media server, visit To understand what geocoding can do for your product, reach out us at [email protected]